Tesla is at the forefront of the electric-powered vehicle industry, but why doesn’t it advertise?
Firstly, Tesla doesn’t advertise in the traditional sense because the co-founder and CEO, Elon Musk, despises advertising, and endorsements. Secondly, Tesla has built such an impressive name over the years that, arguably, it doesn’t need to advertise. Musk believes that by creating a brilliant product, you shouldn’t need to advertise as word-of-mouth alone increases sales.
Read on to learn more about Tesla, how it operates, and where Elon Musk fits into it all.
You Simply Musk Succeed
There are few people in the history of the human race who have succeeded quite as impressively as Elon Musk has. He has worked through infamous diversity and difficulty to almost rapidly become one of the richest men on the planet.
Throughout history, there have been plenty of people who have made their inheritance off the backs of others. That might include a sizable inheritance, parents that contributed heavily to their success, or through other deceptive or dubious means.
Elon Musk is certainly not one of them, as every inch of his success can be attributed to his own grit, integrity, determination, and intelligence. He had a spectacularly tough upbringing in South Africa, was bullied at school, and – in his own words – had a particularly ‘evil’ father.
However, his reluctance to fail pushed him ever onwards, and he studied computer programming and science from a young age. Quite simply, Musk poured himself into his studies and his intellectual pursuits.
By 2020, Elon Musk’s achievements were quite simply staggering, and mind-blowingly impactful. He was the founder of PayPal, SpaceX, and Tesla, and was working to change the world and the future of the human race in so many ways.
In a few short years, Elon Musk had gone from aspiring technological entrepreneur to an immensely rich, industry-leading legend. The considerable majority of his success can be attributed to Tesla, an organization that manufacturers some of the most advanced electric cars in the world.
Tesla: The Spark Igniting the Industry
When Elon Musk founded Tesla in 2003, electric cars were an extremely rare commodity. In truth, the engineering wasn’t fully fleshed out, and the majority of the industry was conceptual.
Within just two years, Elon Musk’s organization had designed and started to build their first electric car, the Tesla Roadster. Although the early operations of the company were financed through loans and grants, their innovation and technological creations were markedly impressive.
Just over a decade later, Tesla would be the world’s leading electric car manufacturer, shipping more than quarter of a million units a year. It had effectively kick started a dramatic race among the motoring industry, with competitors assembling their own electric variants as quickly as possible.
Breaking Tradition
Tesla is non-traditional in a few aspects, particularly how the organization itself is run. Elon Musk is widely known for being quite eccentric and spontaneous, and he’s extremely outspoken and confident.
The biggest difference between Tesla and its competitors exists in how the organization operates. Since its inception, Tesla has never advertised its products or brand through traditional means.
It doesn’t have a traditional network of dealerships, hasn’t ever released an advertising campaign, and doesn’t support endorsement deals. Tesla has a zero-advertising policy, and works instead to educate its customers through advanced showrooms and its website.
Reportedly, Elon Musk has always been against traditional advertising, and would rather pour resources into bettering his products. He disagrees with endorsement opportunities, and any advertising in any respect is extremely rare for Tesla.
Instead, Musk relies on social media, wherein he boasts tens of millions of followers, and the strong image he’s worked hard to create. Truthfully, Tesla speaks for itself – its cars command a considerable road presence, and they’re a luxurious target for any car lover to achieve.
Allegedly, Tesla doesn’t even budget for advertising – not one dollar. Although, that fact hasn’t impacted their production rates one bit, as Tesla is, in some way or another, always in the media.
Tesla also relies quite considerably on ‘free advertising’, such as instances where Tesla vehicles appear in television shows and movies. Elon Musk is quite an outspoken character, as we’ve mentioned, and his escapades often land him, and by association, Tesla, at the forefront of the news.
Ultimately, it’s a similar tactic employed by other brands, such as Rolls-Royce, Apple, or Rolex. When you’ve built such a strong brand image and die-hard customer base, you need to lean much less on advertising to generate sales.
In this modern era that is so strongly driven by consumerism, the top brands are never out of our sight, or our minds.