Rolls-Royce is one of the finest and most luxurious car brands in the world, but why don’t they advertise that fact?
Rolls-Royce doesn’t advertise because, quite simply, it doesn’t need to. The brand has worked hard for decades to create an image that promotes itself, and that experience and quality is enough for Rolls-Royce to be a formidable name in the industry.
Read on to learn more about Rolls-Royce, its success story, and where it fits into the motoring world.
Do You Know Who I Am?
There are several brands in the world today that could almost go without marketing and advertisement. These include the likes of Apple, Lamborghini, Rolex, and Gucci.
They’re so prolific, well-known, and have such firm fanbases that advertising and marketing simply seem like a total waste of money. It’s almost axiomatic that the products manufactured by these brands will be purchased, regardless of television campaigns, or billboards.
Of course, that doesn’t mean they won’t advertise – in many cases, there are always a few more customers out there that they can entice. However, they won’t need to advertise as aggressively as some other, more competitive organizations.
Take Apple as a prominent working example; their advertisements tend to be extremely subtle and simple, but they’re dramatically effective. It’s the brand itself that nets the sales, not the advertisements.
Rolls-Royce follows a similar tactic, and although they’ve been known to advertise in the past, it isn’t the norm for them. They tend to not advertise or market their products, yet they enjoy substantial sales ratings and figures.
The motoring market is a diverse one, but there are a string of brands at the top of the table who have sat there for many years. These include the likes of Rolls-Royce, Bentley, Lamborghini, Ferrari, and so on.
These super-powered, super-luxurious, and super-expensive vehicles make up some of the finest and most sought-after cars on the planet. However, they’re considerably diverse; you wouldn’t really compare a Rolls-Royce to a Lamborghini in many aspects.
Truthfully, if these brands were to advertise everywhere possible, it would almost destroy the air of exclusivity and luxury that surrounds these vehicles. Traditional advertising gives way to the theory that a product is readily available and just asking to be bought.
Rolling Into The Ranks
As an organization, Rolls-Royce has a considerably tumultuous history, having been reformed or reimagined several times. What started in 1904 as Rolls-Royce Limited would become Rolls-Royce Motors in 1973, then Rolls-Royce Motor Cars Limited in 1998.
What hasn’t changed over the last century, however, is the fact that this company exists to make some of the finest motor cars on the planet. Their earliest offerings were substantially expensive and popular and permitted them a firm foundation in the motoring world.
Today, Rolls-Royce’s offerings are dramatically expensive, highly advanced, and almost endlessly sumptuous. The mere naming conventions Rolls-Royce employs are dramatic, impressive, and have made their mark for decades.
Take the Phantom – a Rolls-Royce model first revealed way back in 1925 that still exists today and arguably stands as their most prolific offering. It’s a classic Rolls-Royce luxury vehicle that is overwhelmingly well-equipped.
The materials used in the construction of both the interior and exterior of the Phantom are some of the finest on Earth. The vehicle is almost completely soundproofed, and you can almost melt away into the plush leather seats.
There are almost fifteen hundred fiber-optic lights inlaid into the roof of the Phantom, offering the impression of a starlit sky within the car. This vehicle boasts more features than you can sensibly list, and every single requirement has been accounted for.
In 2020, the Rolls-Royce Phantom had a starting price tag of around half a million dollars. That’s before you start to tack on optional extras (yes, there’s more you can put in there) and customization.
Is it any surprise that this is a brand that doesn’t feel the need to advertise?
But When They Do…
As we’ve said, Rolls-Royce has advertised over the years, but they don’t make a habit of doing so. Their first advertisements were put out in the 1920s, and from the first instance, they were building an image of exclusivity and desire.
In an advertisement posted in the 1980s, Rolls-Royce wrote, “It doesn’t really matter whether you buy a Rolls-Royce or lease a Rolls-Royce. What matters is that you drive one.” It was the simple and subtle statements like this that propelled Rolls-Royce to the position it sits in today.
So, this isn’t an advertisement, but how likely are you to go and research Rolls-Royce now?