Ralph Lauren is a prestigious and luxurious brand that emerged in the late sixties, but what is the meaning of its ‘purple label collection’?
Ralph Lauren’s Purple Label collection is the pinnacle of the company’s offerings, a range within a range that features small, limited-edition runs of premium, expensive, and exclusive Ralph Lauren products. It’s priced higher than standard Ralph Lauren products and often made from finer materials.
Read on to learn more about Ralph Lauren, where the brand fits into the fashion industry, and what’s so good about the Purple Label collection.
Men That Make The Most Of Fashion
Ralph Lauren is an extremely popular fashion house that emerged in New York in 1967, founded by fashion designer, Ralph Lauren. At birth, Lauren was named Lifshitz, and he wouldn’t discover his love for fashion until he was almost thirty years of age.
After a brief stint in the United States Army lasting two years, Lauren resigned and tried his hand at sales, becoming a purveyor of fine ties. Coincidentally, ties would form the basis of The Ralph Lauren Corporation, which was the original name of the company that he started in 1967.
Although Ralph Lauren cut his teeth in men’s ties, it was general menswear that held his attention, and he eventually launched a full line in 1968. His brand was heavily influenced by his love of sports, from his style down to his emblem, which featured a polo player.
In 1972, Ralph Lauren first introduced his trademark polo shirt to the world; this product remains Ralph Lauren’s most popular product decades later. Toward the end of the twentieth century, Ralph Lauren grew exponentially, becoming an international figure made up of countless brands.
There are more than a dozen brands under the Ralph Lauren banner, catering to an extremely diverse range of customers. There’s Polo Ralph Lauren, the inaugural line of sportswear and tailored clothing that the company launched in the sixties, for example.
Then, there’s Double RL, a more rugged, vintage product line that is reminiscent of military or workwear. Ralph Lauren also offers fragrances, a home collection, and even a line of restaurants – it’s a varied and diversified portfolio that effortlessly keeps Ralph Lauren in the green.
Ralph Lauren launched the Purple Label collection in 1994, which features high-quality men’s clothing, focusing primarily on tailored suits and sportswear. However, the Purple Label also features high-end luggage, accessories, and even furnishings.
See You In The Purple Rain
The Purple Label collection is one of Ralph Lauren’s most expensive lines, featuring products that transcend its regular collections in price and quality. Reportedly, a single Purple Label shirt can cost anywhere from four hundred to seven hundred dollars.
Allegedly, the attention to detail in a Purple Label product is second to none, and only the finest quality materials are used in their construction. Furthermore, Purple Label clothing is often released in exclusive and limited edition runs that further impacts the price.
Ultimately, it’s the Ralph Lauren name and branding that makes the product so expensive, and these fashion aficionados just love to be seen in Purple Label clothing. There’s something special about a shirt that was handmade in Italy by master craftsmen that makes it worth the exorbitant cost.
Not The Best, But Close
Although Ralph Lauren seems to tick every box on the luxury brand list, it isn’t actually all that luxurious a label. There are many, many fashion houses that surpass Ralph Lauren, ranging from Prada to Gucci, and from Louis Vuitton to Chanel.
If you’d like to find out who is more expensive out of Prada and Louis Vuitton, you can do so here.
On the ‘fashion scale pyramid’, Ralph Lauren is ranked as an accessible brand, meaning it isn’t hard to obtain, and it isn’t dramatically expensive. It sits just above brands such as Guess, Calvin Klein, and Hugo Boss.
Overall, Ralph Lauren’s products are offered across an incredibly diverse range, starting at the easily affordable to the surprisingly expensive. It focuses more on the former end of the scale, but it is possible to find Ralph Lauren products worth more than five thousand dollars.
Ralph Lauren remains a fantastic and popular brand, catering to an expansive audience and offering both classic and timeless, and modern and contemporary products. If you’re looking to invest in luxury clothing, Ralph Lauren is both a great place to start and a fine goal to aspire to.