Louis Vuitton is one of the most iconic luxury brands in the world, with premium offerings ranging from bags and accessories to fashion, footwear, fragrances, jewelry, and more. Louis Vuitton is owned by luxury conglomerate LVMH and the brand’s pieces are renowned for their attention to detail, quality materials and craftsmanship, and enduring style.
Louis Vuitton exclusively sells its products through its Louis Vuitton stores, the official Louis Vuitton website, and LVMH’s eCommerce site 24S. While some Louis Vuitton products may occasionally be found on Amazon, these products are not sold by Louis Vuitton or Amazon directly, but instead by third-party sellers utilizing Amazon as a sales platform.
Customers who search for Louis Vuitton products on Amazon may find an abundance of knockoffs that resemble Louis Vuitton items in appearance. These items are not however genuine Louis Vuitton products.
Maintaining an air of exclusivity
Louis Vuitton is a brand that knows the value of exclusivity. Part of maintaining that exclusivity is through their controlled sales platforms including their brick-and-mortar stores, their official website, and LVMH’s 24S website which is the only online retailer of multiple luxury brands where Louis Vuitton products are directly sold.
Through this sales exclusivity, Louis Vuitton is able to offer a refined buying experience that adds to the appeal of their elegant offerings. Amazon doesn’t offer the luxury business ethos that LVMH values and considers a key element of its brands and products, including those from Louis Vuitton.
Louis Vuitton knockoffs on Amazon
Louis Vuitton product searches on Amazon can reveal a variety of results that at first glance look like the genuine article. Take a closer look though and you’ll discover they are not in fact Louis Vuitton products at all.
The knockoff products may look visually very similar but many will be missing key features such as the brand’s iconic trademark or packaging, as well as particular materials and construction techniques. The products also won’t state they are genuine Louis Vuitton products.
They are not counterfeit products but instead knockoffs since they don’t use the brand’s trademark and are not stating that they are Louis Vuitton products. These knockoff products come up in search results because they are tagged with particular brand keywords for the search algorithm on Amazon.
How do sellers get away with knockoffs on Amazon?
In the US it is not illegal for sellers to create knockoff products that visually resemble the genuine article. These sellers are not using Louis Vuitton’s trademark or claiming to be selling genuine Louis Vuitton pieces.
Amazon lists the names and manufacturers of the knockoffs, while also including reviews and photographs. It should be easy for customers to determine that these products are not genuine Louis Vuitton products and are not claiming to be, so it’s not illegal to sell them on Amazon.
While these knockoff products are not genuine, it’s not hard to see the appeal for those who want the Louis Vuitton aesthetic without the accompanying luxury price tag. However, the saying is true that you get what you pay for.
Louis Vuitton has established itself as a luxury brand because of the luxury nature of its products. Genuine Louis Vuitton products are painstakingly made by expert craftspeople, using superior materials and construction that’s made to last.
Knockoffs may offer a similar visual appeal but they don’t offer the enduring quality and refined style of genuine Louis Vuitton products. Louis Vuitton actively protects its trademarks and is fully against counterfeiting in order to protect the loyalty of its customers, not to mention the integrity of the brand itself.
The brand makes a point of never reducing its prices, so it’s highly likely that discounted Louis Vuitton items found on the Internet are counterfeit products. Rare exceptions may be pieces that are being sold secondhand.
Go direct to buy genuine
There’s no denying that Louis Vuitton products are expensive, so it’s important for customers to feel confident in their luxury purchases. The best way for prospective customers to ensure they are getting a genuine Louis Vuitton product is to buy it directly through the brand’s website, retail stores, or through LVMH’s 24S retail website.
Genuine Louis Vuitton pieces are undeniable in their quality and iconic style. For true fans of the brand who appreciate this quality, a knockoff will never be a substitute for a genuine Louis Vuitton product.