Rolls-Royce is a dramatically luxurious and opulent brand of car, but can anyone just walk up and buy one?
Rolls-Royce has never stopped anyone from buying one of its cars, provided they have the financial ability to do so. If you’ve got the money, you can buy a Rolls-Royce, it’s as simple as that. However, that is the biggest blocker for many people who want one but can’t have one.
Read on to learn more about Rolls-Royce, how expensive the brand is, and what it takes to own one.
Revel In The Reality Of A Rolls-Royce
Rolls-Royce’s cars have always been advertised as the crème de la crème of motor vehicles, boasting an extremely opulent and extravagant image. The company has existed in one way or another for more than one hundred years, and its clients are almost always the world’s elite, or super-rich.
Let’s be clear: Rolls-Royce makes some dramatically expensive vehicles that spare absolutely no consideration for luxury. It’s thought that owning and driving a Rolls-Royce is more an experience and stage of life than it is merely a standard affair of car ownership.
In 2020, you couldn’t get within sniffing distance of a Rolls-Royce unless you had at least half a million dollars of spare cash lying around. In many cases, this is a conservative figure, you’d actually end up paying far more, particularly when customization is taken into consideration.
Reportedly, one of the most exciting prospects when purchasing a brand new Rolls-Royce is tailoring it to your own desires. There are few manufacturers who offer as many choices and optional extras as Rolls-Royce.
For starters, you can pick from more than forty thousand colors, and if Rolls-Royce doesn’t have the exact shade you want, they’ll mix it up for you. The company caters to your every request, which is a reasonable circumstance, considering the amount of money you’re spending.
Apparently, Rolls-Royce will quite literally move mountains to satisfy their customer requests, regardless of how bizarre or flashy they may be. They even offer insane interior upgrades that feature 24-carat gold trim, inlaid with diamonds, sapphires, and rubies.
You may have already guessed where this is leading, but I’ll just come right out and say it. If you want to own a brand new Rolls-Royce, you will need to be dramatically wealthy and have a serious amount of money to hand.
Rolls-Royce maintains a brand focused almost entirely on luxury, class, and status, but it does remain open to everyone. Throughout the last century, Rolls-Royce has put out a few – admittedly rare – advertisements that have pushed this message across.
For example, in the 1970s, Rolls-Royce issued an ad with the tagline: “Apart from money, what do you need to own a Rolls-Royce?” The ad then went on to explain that owning a Rolls-Royce requires a specific mindset and an attitude that anyone could acquire.
In the 1990s, Rolls-Royce took a different tactic and tried to make its cars appeal to the everyman; the person who thought luxury was out of reach. Their tagline this time around was: “Which Rolls-Royce belongs to a man who thought he would never have one?”
This was essentially an advertisement for Rolls-Royce’s leasing and finance program, an introduction that would ownership much more achievable. The ad reads: “It really doesn’t matter whether you buy a Rolls-Royce or lease a Rolls-Royce. What matters is that you drive one.”
It was a remarkably clever thing to say and it made even the most average of people believe that they too could own a Rolls-Royce. However, even leasing a Rolls-Royce today requires a dramatic amount of capital, given their extremely high value and the cost of inflation.
The Realistic Option
If you really want to own a Rolls-Royce and are more bothered about the badge than the model itself, you can always buy a used car. Although you’ll be picking up a car that has a fair few miles on the clock, you’ll still be the owner of a Rolls-Royce.
We took a look online at the various options available and were able to find Rolls-Royce Ghost models, around ten years old, for less than ninety thousand dollars. Now, that’s quite a saving when you consider that a brand new model would be more than five times the cost.
After all, buying a used Rolls-Royce isn’t that much of a downgrade, and it’s a perfectly respectable way to acquire one. As the company itself pointed out thirty years ago, ‘what matters is that you drive one’.